UX Lx - day 2
Second day of UX Lx in Lisbon. Some notes taken during sessions:
Open session: Seduction design: forget the art of persuasion - Sarah Morris
First - great sketch notes by Lucy Spence.
And now a few of my notes:
Let’s start with quote: “Casanova was the first interaction designer in the world”. According to Sarah, he always found an attractive woman with a problem. He solved her problem, she was grateful and… well, you can imagine. Then he got bored with her, so he left her and started the whole process again.
And now some serious notes on how to define quality relationship (aplies to partners in life and customers as well):
- Invest in quality time
- Security and comfort
- Dependence / independence
- Regular reassurance (Say them how lucky you are they’re with you)
- Actively listen and respond
- Making the extra effort (little suprises like buy a flower, send a gift card to a customer on his/her birthday)
Sarah also said in her talk, that “nobody can talk at UX conference without mentioning Apple”. So true. This company was like everywhere at UX Lx. And a good half of what Jared Spool talked about was about Apple too.
Great talk.
Open session: Application Design mixing UX, Learning and Knowledge Management Methodologies - Silvia Calvet
This talk was about a project Silvia worked on and they were making some software for a goverment and most of the things they were doing was trying to make people from different departements to talk to each other.
For me nothing really inspiring there. Pity, I met Silvia before and she’s really nice person, maybe was a bit nervous before the audiance?
Workshop: Making Smart Design Decisions (Collaborative techniques for analyzing usability testing data) - Dana Chisnell
This workshop started with a KJ technique. (Link leads to Jared Spools article about it, if you don’t know it.)
We were answering the question: “What obsacles do teams face in implementing user experience design pracices?” and what we came up with was lack of time, lack of knowledge and lack of money.
It was fun to play with 50 people.
Big idea: share experience
Second thing I took from this workshop is about telling stories: People who observed sessions should get together at the end of the day and in 15 minutes or less tell each other stories what they saw. You can actually put them on the paper and your report is done. :)
Big Idea: observers buy-in
Third thing: Rolling Issues Lists
When you observe sessions, you can put notes on a whiteboard. Everyone gets a pen and writes what he considers important. Then you can put these things on a paper and work with them later.
Big idea: making sense of the data
And how to work with that? You can put them into a sheet with these columns:
Observation - what happened
Inference - what is the gap between behavior and UI might be
Opinion - why you think it’s happening
Direction - what to do about it
And in the end some links to follow:
http://usabilitytestinghowto.blogspot.com www.wiley.com/go/usabilitytesting
All together?
Great day, great sessions, tons of inspiration.
