UXLx Lisbon - day 1
I’m at a UX conference in Lisbon. Everything we talk about here is user experience and similar stuff, but I think its genuinely connected to semantics, because both care about meaning of things a lot. So I’ll be posting some notes from the conference here. Hope you enjoy them.
Today I came to the afternoon sessions. There were two open sessions I attended - What’s the story? and UX 4 kids. Both great and insightful, specially designing for kids. One thing I brought from it - if you design for kids, you have to think like kids and test a lot. But be careful, kids aren’t ideal subjects for user testing.
And then there was this workshop “Copywriting for web” with Eric Reiss. And it was brilliant. However I know a lot of the things Eric Reiss was talking about, he is just wonderful speaker and he really can interact with the audience. (I actually invited him to Prague WebExpo but he can’t attend this year, he already has another conference. So maybe next year?)
Anyway - just few bullet points from the workshop for you to think about:
- The most important thing for writers is shared reference. That means, that everyone knows what you write/talk about and their imagination of that thing is pretty similar to yours.
- Don’t take anything for granted
- Most of the things you know about SEO is bullshit
- Shorter text isn’t better
- Longer text often sells more
- People read on the screen. Just slower and in a different way. (Oh, but maybe iPad will change that)
That’s it for now, looking forward to tomorrow.
